When it comes to launching new music as an up-and-coming band, there is still a lot of confusion about each of the steps required to get maximum exposure for a release. Many bands miss vital steps that can affect the reach their music has and adversely impact the progress of their careers. 

A lack of transparency within the music industry at a local, grassroots level combined with the circulation of vague or outdated information perpetuates this issue, until now. Author, artist consultant, music journalist and musician, Monica Strut has seen many of the mistakes bands make when releasing music, firsthand.

As a result, Strut has announced a new online course, Launch Secrets VIP.  For 5 weeks she documented the release of her own band’s latest single, ‘Like a Ghost’ sharing not only the steps required to release music professionally in 2019 but real-time stats, budget and admin activities required throughout a release.

This program was run live during October and November but is now available as an online course open to any band looking to learn how to maximize exposure for their next release. Launch Secrets VIP gives bands a clear roadmap for how they can make their next single, EP or album release a success as well as the confidence, support and clarity required along the way.

Strut says, “There is nothing else currently like this in the music industry. There are many music marketers who will try and tell you what to do but rarely do any of them play in bands themselves and know what it's actually like to try and push your music out there as an unknown artist! I was in a unique position where I could actually show bands what to do! This is hands-down my favourite and the most valuable course I’ve put out to date.”

The course features 6 video masterclasses as well as the templates, tools and resources required to help your band plan and execute your own release, not to mention countless industry, PR and marketing tips and tricks.

Manager of Australian metal band, Ironstone said, “Sometimes it felt like there are industry 'secrets' that I didn't know about and that I wasn't doing everything I could to increase the chances of success. This course is like peeking behind the curtain, learning step by step from someone in the know, sharing info with me. Brilliant!”

Daelin, guitarist of American rock band Dula highly recommends the course to anyone who feels they have great songs but are stuck wondering how to move forward. 

“Monica is an excellent teacher, with plenty of personal industry experience to back up her lessons. You'll learn how to take your songs from mere recordings to proper releases, and hopefully set yourself up for success!”

Find out more here.

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